Google And Youtube Plot To Conquer Tv And Music Business

The company, which is yet to post a profit, raised $260 million from its offering of 20 million shares that were priced at $13 per share, the high end of the expected range. “The offering was priced too high given the current market conditions. The market doesn’t like companies that haven’t made any money unless they are cloud computing companies,” said Francis Gaskins, partner at IPO research company Sillerman is trying to bring the booming slice of the music industry under one flag through SFX, which was revived by him two years ago. Electronic dance music and its star disc jockeys have become a money spinner since expanding beyond night clubs to live events where tens of thousands of people enjoy the fast pace and heavy percussion. DJs such as David Guetta, Avicii and Tiesto have helped popularize the genre around the world with concerts featuring such musical acts as Lady Gaga, Katy Perry and Pitbull. But the heavily fragmented dance music industry is getting fast saturated with several promoters such as Live Nation Entertainment Inc LYV.O and SFX trying to corner a larger share of the festival circuit. “Competition is always a concern in a fragmented market. (SFX) don’t have the playing field to themselves and Live Nation is a branded competitor,” Gaskins said. Sillerman has been aggressively buying up promoters and event organizers as he builds his dance music empire in the United States. Earlier this year, SFX bought Life in Color, which organizes day-glow-paint-soaked concerts across the United States, and music site Beatport, a major download store for dance music. The company also purchased the North American division of Holland-based ID&T Entertainment, the world’s largest dance music concert promoter, which included the rights to host the Tomorrowland festival in the United States. The purchase did not include ID&T’s three-day Belgian festival, Tomorrowland, in the news for selling out all 180,000 tickets to its 2013 event in one second. The U.S. festival is known as TomorrowWorld.

CULVER CITY, CA - MAY 19:  YouTube CMO Daniell...

What began as a curiosity project then quickly evolved into something more: “sonifying” a seizure in real time, they found, could be a way to more quickly and easily diagnose a patient in the midst of a seizure. “Imagine that you have a device that is playing the sounds of the brain in action,” Parvizi said. “From a clinical perspective, that’s invaluable. You can’t see inside the brain, but you can listen.” They described that device as a “brain stethoscope,” a portable headset with electrodes feeding information to a mobile app that would then convert the brain’s electrical signals into audio in real time. Seizure detection Much like a stethoscope can listen to sounds in different parts of the chest, it could be moved over different parts of the skull, listening in on different parts of the brain. With this technology, they imagined, a mom with an epileptic child, for example, could easily tune in to her child’s brain activity and detect a seizure without a trip to the hospital. The esoteric music made from a seizure was as valuable to science as it was art. One piece of music begins as a woman with epilepsy sits in her hospital bed, her brain activity normal in the moments before a seizure. Twenty seconds into the recording, a seizure begins in the right hemisphere of the brain, in the medial temporal lobe. The right side of the brain, represented by a feminine-sounding synthesized singing voice, begins to oscillate wildly. The left side, a lower, masculine sound, is steady and percussive, its neurons firing off as usual. The sonic chaos subsides as the seizure winds down and the brain enters what’s known as the postictal state, the confused, altered consciousness a person experiences after a seizure. Otherworldly song This particular recording, or electroencephalogram, was made while the woman was a patient at Stanford Hospital , awaiting surgery to remove problematic, seizure-causing brain tissue. The sequences of data from that recording then became the music, an algorithm and custom computer software translating them into an otherworldly, humanoid song. An electroencephalogram, or EEG, uses electrodes to record the electrical activity from the brain’s billions of neurons, measuring voltage fluctuations and translating them into visuals of wave patterns much like a seismograph records vibrations of the Earth.

Beats Music Lands in a Few Months to Take on Spotify, Google, Apple, and All the Rest

Beats acquired MOG, a music streaming service, more than a year ago, when it was already working on a streaming service or its own. Since MOG already had a functioning service, from a technical point of view, and apps for all major platforms, it’s safe to assume that the reason it took it so long is because getting deals with the music labels is a long and winding process. For launch, Beats Music will offer a web version of the service, as well as Android and iOS apps. A Windows 8 app is said to come at a later date. One of the ways Beats Music will try to differentiate itself is by offering a high level of curation out of the box. You need to start with a great editorial team that has a point of view, but we want to have a situation where we can really scale to the depth of your appetite, Luke Wood, president and COO of Beats, told The Next Web . If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine. Thousands of playlists centered around artists, music styles, even moods, are being put together to be available at launch. Beats Music is using an editorial team for this, but also algorithms that can generate playlists to your exact preferences. The music streaming world is a highly competitive one, as MOG itself found out, and it remains to be seen whether the Beats brand alone will be enough to carry the service.

Turning brain waves into music helps spot seizures

When the YouTube Music Awards debut on November 3, look for success that rivals and may ultimately exceed MTV Video Music Awards thats had 30 years of twerking marketing power, presenting pop icons from Madonna to Miley. MTVs VMAs, CBS’s CBS’s Grammys, along with a host of other music award shows strewn all over legacy networks are big businessand YouTube/Google is poised to take a piece of that action. You Tube’s Danielle Tiedt has major marketing plans for YouTube Music Awards. (Image credit: Getty Images for YouTube via @daylife) A glitzy concert award show plays directly to two important constituencies beyond the audience: advertisers and the music industry. The YouTube Awards make perfect sense as YouTube goes mainstream, says Dave Morgan, founder of TV ad targeting firm Simulmedia. YouTube has massive reach with a young audience. Its a great environment for the music industry to show off what it has to sell. The YouTube Music Awards streamed live from New York is loaded with the requisite star power. Eminem, Lady Gaga and Arcade Fire will all be on stage. Adding to its pedigree is creative director Spike Jonz and Vice, the ultra-hip content factory often likened to MTV in its raging hormone growth stage. {Ex-MTV/Viacom supremo Tom Freston is big investor and advisor.} More importantly, the YouTube Music Awards have already drawn a blue chip advertiser, Kia. The Korean auto giant has signed on as the exclusive title sponsor of the 90-minute live show. Major advertisers want and are willing to pay a premium to reach a young, engaged audience. YouTube is staying mum, but ad rates for its award show could easily demand rates 25-50 percent higher than usual fare. While theres been some softening of video ad rates over the last several months given so much available inventory, music video ad rates have stayed consistently strong on YouTube, according to video ad buying platform TubeMogul .